MK News Website
Citizen Website
Comparisons between local newspaper websites
The adverts are more so dominant on the “Citizen” website whereas on “MK News” there is a smaller advert featured at the top and an advert about the local football team MK Dons as apposed to advertising offers for local hairdressers like the “Citizen”. The ‘MK News’ site also has a ‘top 10 news stories’ section which furthermore lures the audience to reading these stories. However, the composition of the two websties differ as on the “MK News” site there are more news stories available on the home page for the audience to access which may lure the audience in to the website in comparison to the “Citizen” where there are fewer stories and larger more dominant pictures which could connote the target audience is a lower class, due to the “red top” style”, than that of who the MK News is aimed at. The generic composition and style of the website containing tabs at the top enabling accessibility to access the rest of the website is seen in both websites. The language and structure on both of the websites are similar as informative and objective language is used consistently to give an unbias view on the current affairs written about and to lure the reader into the synopsis of the main story.
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