Newspaper advertisements - further analysis

The Guardian

The Guardian released a series of advertisements, pictured above, to entice people into their newspaper. The bright colours that are shown on all three of the advertisements lure the audience in and can further help promote the newspaper. The colours could also be said to connote positivity of the events they may read about in the newspaper, but also vary considerably which could be said to reflect the content that the editors include in their newspaper.

                The advertisement on the far left connotes all the different directions that people go in within society and they are represented by the multicoloured arrows. This could further connote the range of people within the target audience that the Guardian appeals to and their diversity. The middle advertisement could connote the variation of news and how each person hears about it differently whereas the final advertisement reflects the reasoning for people believing in fact or opinion and the consequences of newspapers publishing opinions instead of real facts within their content on the audience.

                All of the slogans used help explain the plain, bright yet effective images the editors have decided to use. The language is simplistic and accessible through the use of short sentences yet it is still effective connoting the message of each advertisement. The personal pronoun of you is used in every one of the adverts which therefore lures the reader into the content and makes them think about the situation.


The Daily Telegraph

In using a simplistic layout, plain background and three images the Daily Telegraph have managed to create an effective advertisement for their paper. The plain background connotes to the audience that this is a non-gender specific advertisement, appealing to both genders. The use of short captions underneath the close up photographs of people’s faces through time allows an open interpretation of the advertisement. The slogan ‘it pays to think big’ is concise but connotes a lexical field of positivity among the audience which could be interpreted to represent a positive, realistic view of news stories in the paper.

Analysis from our research into advertisements

From the research that we have undertaken to produce our own poster it has become apparent that if an advert is simple yet thought out well it could connote a variety of messages about our newspaper and lure in a wider target audience. In our research of Milton Keynes and its development over the last 45 years, since its establishment, it could be said that there is a scope for a new newspaper because of the changes of the city in this time period and the expansion and development. Through this idea a poster could be formulated to convey the changes of Milton Keynes and to convey that our newspaper ‘City News’ has formulated itself from the news past, present and future. However, when thinking of how to photograph this idea I felt it wasn't possible to use my own raw photography, so I rethought my idea and I feel that one of our main target audiences is the working professionals. With the ever changing technology, a twitter advert featured on our front cover, I feel it appropriate to centre our advert around technology and all the ways people can keep up to date with 'City News' - online, twitter, facebook, email and the newspaper itself.