Newspaper Advertisement - 'City News'

Above is my final advertisement for our newspaper 'City News'. Following the advertisement for the social networking site twitter on the front cover of the newspaper, I believed linking this poster to technology and the broad acessibility of our local newspaper was imperative to luring in the working professionals as well as teenagers, adults and the older generations to access our local news. Through the use of photoshop I edited icons for facebook, and twitter as well as email and newspaper icons that follow a blue colour scheme to slant forward to look asif they are appearing to come out of the page to lure the reader in as they are eyecatching. It also conveys to the reader the variety of ways that they are able to access their local news that they are presenting them with, and also that as a company we are able to understand that technology is developing to an extent that we are now able to access news online, on our mobile phones as well as in the newspaper. I used a raw image (shown below) and used photoshop to manipualate the background to be fitting with the style and compostition of the advert. The use of darker browns contrasts with the blues and red within the icons, slogan and title to allow these images and text to lure the audience in.

The slogan 'We're here, are you?' is effective as the us of personal pronouns 'we're' and 'you' allows the audience be lured into the rhetorical question and question themselves as to how they can access our local news. The text of the slogans being blue connotes honesty of our news that we are bringing to our target audience of Milton Keynes. Through audience feedback I had to make the blue darker and bolder as the background and use of the bright red logo was over powering both slogans used. However after making all of the fonts larger and the logo for MK News slightly smaller the composition of the text on the lower half of the advert is much more effective and eyecatching to lure the audience in. The use of our logo makes clear links between our products as it appears on the front cover of our newspaper as well as on this advert.